Key Takeaways Low ROAS usually stems from a mismatch between creative, audience intent, and the offer—not just bad luck. Before scaling or switching strategies, isolate the root cause through structured diagnostics. Systematic tweaks to campaign structure, creative testing, and funnel strategy can restore profitability without o
Key Takeaways High click-through rates with low conversion rates often signal a funnel disconnect—not a targeting problem. The issue can lie in your offer, landing page experience, or post-click clarity. Fixing this gap requires creative alignment, messaging consistency, and deeper insight into user intent. Proper diagnosi
Key Takeaways You don’t need a massive budget to succeed with Facebook Ads — but you do need a clear strategy. Small-budget brands should prioritize controlled testing, lean creative production, and full-funnel awareness. Every rupee should serve a purpose: validate the offer, refine the audience, or scale a known winner.
Key Takeaways Performance drops are rarely random — they usually come from missed signals in creative, audiences, or funnel steps. A structured Facebook Ad audit can reveal bottlenecks and restore profitability in days, not weeks. This guide breaks down the exact checkpoints brands and media buyers use when a campaign suddenly s
Key Takeaways Scaling Facebook Ads is more about systems than spend. ROAS often drops during scale — unless you’re rotating creatives, expanding audiences, and optimizing post-click experience in parallel. The best campaigns scale smoothly because they’re built with modular creative, predictable funnel stages, and constant p